With over 20 years of experience as a web developer, I have an insatiable thirst for understanding how things work. This deep curiosity drives me to delve into the nuances of technology, allowing me to effectively integrate new tools and methodologies into my workflow and enhance the value I provide to clients. I specialize in building high-performing, lead-generating websites from scratch, focusing on content, messaging, and guiding users through a seamless journey that maximizes conversions.
Currently, I am expanding my expertise by learning new programming languages, including PHP. My commitment to continuous learning reflects my desire to stay at the forefront of web development and to bring innovative solutions to the projects I undertake. I am excited to transition from freelancing to a collaborative team environment where I can contribute my extensive experience, learn from others, and help create technology that simplifies tasks and empowers businesses to grow.
Technical Skills
Front-End Development: HTML5, CSS, jQuery
Back-End Development: ColdFusion, PHP (learning)
Databases: SQL Server, MySQL
Server Configuration: IIS, server-side applications
Approach to Web Development
I believe in crafting websites from the ground up, avoiding heavy frameworks that can slow down load times. My process begins with a deep focus on content and messaging, ensuring fast and responsive page loads by carefully managing external scripts. I meticulously organize copy to lead users down a purposeful path, utilizing strategic language and calls to action that align with key content elements. The visual design then enhances this journey, making navigation intuitive and the user experience seamless.
Testimonials
Home-grown Excellence
"I have worked with Paul since he first started and have never looked back. For some people, there may be cheaper alternatives in India; there may be specialists out there for narrow areas of expertise; but you really can't beat Paul for a home-grown solution to a wide range of website implementation, from bespoke responsive-based designs to back-end systems development and integration... pretty much the full package at a very reasonable rate. I would not hesitate in recommending Paul."
Knowledgeable and Fast
"Paul is our 'go-to' code man. Totally underestimating the complexity of building a website even with templates, Paul stepped in, understood our needs, advised, and got things running more efficiently and smoothly in no time. We are very happy and are looking forward to working with Paul for the foreseeable future on our current and future projects."
Website
"A great service from Paul, who even came to the shop to take photographs for the project. The site looks very professional without being overcomplicated. Paul managed the project, which left me to get on with core business. Any changes required were made without fuss, and Paul was always available to speak to about the project. I was so pleased with the work, I have asked Paul to look after the social media side of the website—it helps he is a keen cyclist! Obviously highly recommended."
Great Work - I Would Recommend Without Hesitation
"Not only did Paul deliver a great site at the front end, but he can also organise the back end that provides the lead information etc. Great communication and quick work even when I kept asking for changes."
Professional & Creative
"I used Paul to design and build a complete website with integration to back-end systems and payment systems. We achieved a highly professional and attractive website. Paul was totally professional, very responsive to work with, and produced an excellent finished product surpassing expectations within budget."
Case Study
INC Utilities
One of my most recent projects, INCUtilities.com, exemplifies my expertise in lead generation and SEO. This website was built from the ground up with a dual focus: generating high-quality leads and enhancing organic search visibility through a dedicated blog.
Services
Bespoke Lead Generation Website: Fast loading, focused website with landing pages for key products, guiding users to the relevant data capture forms
Bespoke Lead Management System: Secure administration of real-time lead data
Blog: Some helpful articles to provide value to the user and drive organic traffic to the site
Hubspot Setup, Configuration: Used as a CRM as well as Project Management tool
Lead Integration with Hubspot: Direct integration with the website and Hubspot, for seamless, realtime updates
Key Achievements
High Search Rankings: The site is currently approaching the top 20 results on Google for several competitive product keywords, significantly increasing organic traffic.
Lead Generation Efficiency: By optimizing the user journey and implementing strategic calls to action, the site effectively converts visitors into qualified leads.
Content-Driven SEO: The integrated blog not only provides valuable information to users but also boosts the site's SEO performance by targeting relevant keywords and topics.
Project Highlights
Custom-Built Design: Avoiding heavy frameworks, I developed a lightweight, responsive design that ensures fast load times and a seamless user experience.
Optimized User Journey: Careful organization of content guides visitors toward conversion goals, utilizing persuasive copy and clear calls to action.
Technical SEO Implementation: I implemented best practices in site architecture, meta-tag optimization, and schema markup to enhance search engine visibility.
This project demonstrates my ability to deliver websites that not only look professional but also perform exceptionally in generating leads and driving organic traffic.
Professional Philosophy
I am passionate about harnessing the power of technology to make lives easier and businesses more efficient. I believe that by automating mundane tasks and streamlining processes, we can free up valuable time for business owners to focus on what truly matters—growing their business. My goal is to create technological solutions that not only meet immediate needs but also contribute to long-term success.
Contact Me
If you're looking for a dedicated web developer who can bring both expertise and passion to your team, I'd love to connect.
